Michel is back!

Michel Gondry is not just my favourite music video director, he is one of my all-time favourite people. Whenever something new shows up from him it is quickly confirmed what an inexhaustible imagination and mind this man has. Or should I say boy? there's a documentary about him out there carrying the name 'I've Been 12 Forever' and it certainly fits with his playful and childish approach to things. His aesthetics often come off as amateurish, maybe even a bit cheap - but that's only because he uses such simple and old school tricks to create visually compelling movies and videos unlike anything else.
Lately, the Frenchman with the awesome mind hasn't been much in the limelight - especially not on the music video side of things. But a little while ago something new finally showed up. While the song isn't really my cup of tea, the video still manages to fit it perfectly through its simple, yet effective, fresh and fun theme. It's been compared to a Sony Bravia ad and I've always quite liked those, so that's only a good thing. Also, it's good to know Monsieur Gondry is still going strong.