I don't think I'll ever be able to dislike Jarvis.

Few people can make a good music video just by goofing around and act silly. Jarvis Cocker is one of those few people. This, his new video for the title track from his latest album, proves just why the Jarv is so special. He is of my biggest musical idols ever and one who I've continued to admire since I randomly discovered his solo record and then Pulp and Blur and britpop afterwards a few years ago. He is basically one of the main reasons why I listen to the music I do today. And yet I haven't got my hands on his newest solo album though it's been out for months. I still love both Pulp and Blur but I've seemed to move on and so haven't really thought about giving that new record a listen. This video and song makes me reconsider doing so. The video reminds me of that soon-I-think-15-or-20-year-old video for Pulp's 'Babies' where El Jarvo does few things except wearing a very green shirt and act Jarvis-ly in front of a white background. This video seems like an updated version somehow - he's older, has grown a beard and got less colourful clothes. Yet somehow he still is nobody but the Jarvis we all know so well. He dances, lip-synces, wears glasses (that's actually an important thing) and acts silly. After all these years he is still truly one of a kind.